Whoever said size doesn’t matter has not seen the XXL-customised window we did for the introduction of Levi’s® Lot. 700. Host for this occasion was Galeria Inno in Belgium’s busiest shopping street: the Rue Neuve in Brussels.
Lot. 700 is Levi’s® new jeans collection for women. The innovative stretch denim used for the new fits is key throughout the collection, as is the purpose of the design: to flatter, hold and lift. With the 700 series, Levi’s delivered a wide range of look-amazing feminine styles, ranging for the Super Skinny 710 to the leg-lengthening 715 boot cut.
The girl-power vibe in the window is supplied by the backdrop images, which emphasise the femininity of the collection. The stage-like way we positioned the mannequins on the other hand, connects with the rock ‘n’ roll aspect of the brand. Levi’s® says: ‘behind every great woman is a great pair of jeans’, and we agree. That’s why we made the search a little easier with this window.