It’s that time of year again. Our summer outfits make way for knitwear and warm jackets to protect us from the dropping temperatures outside. Like the garments in the Lee’s F216 collection, characterised by its fresh new fits and refined craftsmanship, with that hint of rock-‘n’-roll the brand is known for.
For the product drop of the F216-line, we took the term ‘drop’ quite literally and had banners dropped down and rolled out in the stores’ windows. Besides informing those passing the window on what the collection has to offer, these banners serve as a backdrop for the collection’s black-and-white imagery. The positioning of these pictures seems random, but the end result shows otherwise: a window created with layers, just like the F216-collection was – to keep you warm this fall.